According to Brain Rules, when you hear information, you’ll probably remember just 10% of it three days later. However, if a relevant image is paired with that same information, you will retain 65% of the information three days later. Not only does visual content draw readers in and help them remember your content, it is also a great way to generate backlinks. Read on for 7 visual content examples you need to be using today.
Don’t add photos just for the sake of it. Make them relevant and explanatory, rather than just for decoration. High-resolution stock photos are a good place to start. Create illustrations whenever there isn’t a stock photograph to suit.
Whilst photos and other images can help bring your content to life, adding movement, spoken text, sounds and music can make it even more appealing.
3) Animated GIFs
Similar to videos, GIFs attract more attention than photographs thanks to their element of movement. They can be applied to any topic and are effective at sparking emotions in people.
Want to create content that has the potential to go viral? Then funny memes are the way to go. They are increasingly popular in the digital age and are almost guaranteed to attract attention.
Infographics are an effective way of condensing statistical data or other complex information into an easy-to-understand visual – perfect for livening up any content.
6) Visual data
Visualise your data in the form of charts and graphs. Flow charts, bar graphs and pie charts are all a great way of presenting important facts, figures and trends.
Present a powerful, thought-provoking quote visually in a bold and bright way. This is sure to catch the reader’s eye and spark an emotion in them.
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