As we’ve seen in a previous blog, there are some general rules to follow when writing for social media. But there are also plenty of differences between the different platforms. This week, we’re looking at 3 tips on how to write copy specifically for Twitter.
Engage with your followers
Twitter is probably one of the most personal forms of social media, so, engage with your audience and make your writing more conversational. The best way to do this is to write as if you’re talking to someone you know. Get your followers to interact by asking them questions and encouraging them to share their views and opinions. The great thing about Twitter is the many opportunities for engagement it offers. Retweets, comments and likes all help to get your content seen and are an ideal way to interact with your followers.
Tweets with hashtags receive twice as much engagement as those without. By using hashtags, you can highlight key aspects of your tweet. Not only does this make them stand out, hashtags are also a great way to get your tweets in front of a wider audience. They allow Twitter users who are interested in the same topic(s) to find your tweets. All they have to do is search for the hashtag and your tweet will be in the list of results. What’s more, if you don’t know what to tag, Twitter also provides you with a handy list of what hashtags are currently trending.
Make everything count
Make the most of your 280 characters. Be concise with your message and remember to leave room for any links, hashtags or emojis. Some tactics to help with this include trying to convey your key message in one simple sentence and using Bitly to shorten the URLs for any links you may wish to use. Still got more to say and not enough space to say it in? Use a picture, video to capture your thoughts or a third-party site like TwitLonger to provide a link to your full-length comment.
So, there you have it. Three tips for writing copy specifically for Twitter.