Before I start producing content for your website and/or your social media channels, I devise a strategy for your online presence – a blueprint to create pages and posts that will help Google find you, attract followers, tell your story and promote your business.
If you prefer to write the content yourself, I’m more than happy to draft a roadmap and let you get on with it.
If you want me to create the content, my aim is to generate interest in your subject area and inform the target audience about your industry and your business. I use social media as a platform to build relationships and have conversations with your followers. This might include entertaining and amazing them, educating and inspiring them, all the while establishing yourself as their go-to expert and driving them to your website – with the end goal of converting them into customers.
How do I go about it?
I explore all the different areas of your business and the keywords that are relevant to your target audience. I look into the values that shape your business and your daily operations. I find topics people are looking for, and material that’s either of interest to the general public or specific to your target group. Once I’ve developed a strategy, I start posting and then track and measure.
My aim is to produce engaging and compelling content that encourages people to keep coming back to your website again and again.
Want to find out more? Get in touch.