As we’ve mentioned before when discussing whether to hire a blogger, nowadays content marketing is vital if you want your business to grow. But what can you do if you don’t want, or can’t afford, to hire a copywriter to write your content? Here are our top 5 DIY copywriting tips:
Even if you’re writing the content yourself, you should still come up with a brief. A brief will allow you to keep sight of important information and stop you getting lost in a web of ideas. What is your message? Who is it for?
Speaking of who it is for…
Always keep your target audience in mind. For your content to actually engage with readers you need to address the hopes, aspirations or worries that drive them.
But how do you know what your target audience wants and what they’re looking for?
These days, the Internet holds the answer to almost everything. Forums and Q&A sites can be a very useful tool to help you understand the current trend of what people are after.
Once you know what’s on their mind, you can…
Target the readers’ emotions with a concise headline that’s relevant to them. Fail to do this and people won’t see why they should read your post.
However, once you’ve got their attention…
Use plain English where possible and try to explain complex ideas as simply as you can. This is even more important if you write for an international audience as it will help to avoid misunderstandings.
That’s it! Our top 5 DIY copywriting tips.